8 Slogan / Tagline Merek Terbaik di Indonesia

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Slogan merek adalah semboyan yang menyampaikan semangat merek dengan cara sesingkat mungkin. Hanya dalam beberapa kata, Anda diharapkan dapat memahami dan menangkap nilai inti, kepribadian, dan posisi merek Anda.

8 Slogan / Tagline Merek Terbaik di Indonesia

  1. Tokopedia – Mulai Aja Dulu
  2. Traveloka – Traveloka Dulu
  3. Indomie – Indomie Seleraku
  4. Mcdonald – I’m lovin it
  5. Nike – Just do it
  6. Apple – Think Different
  7. Yamaha – Selalu di Depan
  8. HartLogic – Kita Wujudkan, Sekarang.

Dalam membuat beberapa slogan diatas mungkin membutuhkan kreatifitas yang tinggi dengan waktu dan implementasi yang tepat, karena memang tidak mudah menemukan slogan merek yang bagus.

Maka dari itu, Saya Bernhart Farras dari Bern.id menulis artike ini untuk menunjukkan beberapa contoh slogan yang bagus untuk inspirasi Anda.

Dengan melihat beberapa slogan merek terkenal dan alasan di baliknya, Anda akan memahami elemen apa yang membuat mereka sukses. Kemudian, Saya akan membahas beberapa tips untuk membantu Anda menulis slogan yang menarik.

Merek lainnya yang masuk dalam nominasi

  • KFC – Jagonya Ayam
  • Kompas – Independen Terpercaya
  • Gudang Garam Filter – Pria punya selera
  • Sampoerna Mild – Go Ahead
  • Hokben – Ada aja alasan ke hoka-hoka Bento
  • Shopee – Shop Dirumah aja
  • Maspion – Cintailah Produk-Produk Indonesia
  • Bear brand – kemurnian dari alam
  • Google – Don’t be evil
  • Tolak Angin – Orang Pintar minum tolak angin
  • Bintang 7 – Wong Bejo
  • Kopiko – Gantinya Ngopi
  • L-Men – Trust Me It Works
  • Nutrisari – Jeruk kok makan jeruk
  • Relaxa – Permen Wangi ya relaxa
  • Kacang Garuda – Ini Kacangku
  • Lea Jeans – Forever
  • Sarimi – Sarimi isi Dua
  • Yakult – Cintai Usumu Minum Yakult tiap Hari
  • Teh botol sosro – Apapun makanannya minumnya teh botol sosro
  • Susu murni nasional
  • Tahu Bulat – Digoreng Dadakan

Mengapa 8 slogan / tagline diatas masuk top 8 dan bagaimana cara membuat slogan yang menarik?

  1. Merepresentasikan layanan dan tujuan organisasi
  2. Diingat oleh masyarakat
  3. Dinamis contohnya kita wujudkan sekarang, traveloka dulu dan mulai aja dulu

When you go through my the top 7 brand slogans I listed above, you’ll notice few elements they have together.

They are all good in their unique ways, but there are mutual characteristics that helped me come up with tips that really work.

1.Keep it short and on point

Slogans should never be longer than a sentence, anything longer will become jumbled and ultimately forgettable.

It’s best to stick to a brief, catchy line.

When you check the list above, you’ll notice that most slogans stick to that pattern.

2. Set yourself apart

Apple’s “Think different” was similar to IBM’s “Think,” but the slogan was created with one goal to mind: to set this brand apart from the main and all other competitors.

The main purpose of a good slogan is to make your brand memorable.

When people see it or hear it, they should think of your products and the company itself. It’s the effect that Nike’s “Just Do It” has.

3. Highlight a key benefit

If you have an advantage over your competitors, or if your product or service has a unique benefit, you need to use it e.g. like McDonald’s did with the “I’m lovin’ it” slogan – it’s not the most healthy choice, but it’s so tasty!

Isolate one key area of your business, and find a way to integrate it into the slogan.

Slogans are the first impressions for many potential consumers, so it absolutely needs to stress the company’s worth. Another great examples is the KFC – “It’s finger lickin’ good” slogan.

4. Explain your commitment

Often times, winning slogans will explain a company’s dedication to its customers or a higher purpose like Dunkin’ Donut’s did with the “America runs on Dunkin'” slogan.

If don’t have a unique product, sell the public on trust and customer care.

Slogans devoted to customer service, especially ones that guarantee quality and satisfaction even if it’s at the company’s expense, play extremely well with the public.

5. Evokes an emotional response

Think about your target audience and the problems they face.A perfect examples is the L’Oréal – “Because you’re worth it” slogan that connects with the products users (women) and make them feel good about themselves.

Connect with the target audience on an emotional level.

Make it about them (not you), think about what do they feel and how can you’re product make them feel appreciated.

6. No negative connotations

You have to always think positive and focus your slogan on something positive. Think about what do all people want? – They want to be happy!

Paint the bright side of life in a customer’s mind.

Coca-Cola is not healthy and none of the sodas are, but they don’t combat that fact. They rather focus on positive emotions, happiness, smiles, laugh and connect it to the brand.

7. Use the Right Resources

If you and your team go through a brainstorming session and don’t come up with a good slogan, this is the first thing you should do: repeat it tomorrow.If you still can’t make it work, maybe it’s time to hire a branding consultant.

Branding experts are the least risky option.

The best part is that branding experts are a very affordable option if you run a startup or a small company.

Terima kasih Yusuf Ardhi, Mira Fajria, Arie, Wiwid Dwi Widiastuti, dan Yeyen yang telah menyumbangkan beberapa referensi.